The Business of Fashion IP program uses a 2-pillar approach in partnership with WIPO. To raise awareness and to form partnerships with players in the visual and creative economy on brand development and industrial design protection.
The aim is capacity-building for strategic use of IP for maximum returns in the fashion industry – The EIPO have started on IP management clinics, mentoring sessions and the IP Runway, which will help designers immediately put into practice IP strategy they’ve learnt.
Faces on the IP Runway.
Some creatives and participants have their say during the event, Thank you EIPO!
Lusolotja giving us his perspective.
Kotini was in attendance.
Trademark attorney, Qondi Magagula was also in attendance. Here she explains the importance of trademark protection for fashion brands.